Most Amazon sellers are still playing an old game. There was a time when adding the right keywords was enough. You could repeat a keyword, place it in the title, and expect results. But in 2026, things have changed. Search is no longer just about words. It is about people. Their habits, choices and intent. This is where Amazon SEO Services are evolving fast. Now, it is not just about what people type. It is about what they mean. From Keywords to Customer Intent Earlier, sellers focused on stuffing keywords everywhere. But now, Amazon’s algorithm is smarter. It understands meaning, not just words. Moving from keywords to customer intent means understanding not just what people search for, but why they search. Let’s look at a simple example: ● Old way: “running shoes men cheap” ● New way: “comfortable running shoes for daily jogging” The second one shows intent. It tells what the buyer really wa...